Give us a little background. Have you always been entrepreneurial?
How did you come up with the concept for Toesty Sheets?
At the time, my kids were younger and they would typically lose their top sheets every night, even after I’d tucked them in. After that night in the summer home, I thought it would be great to create a top sheet like this that could stay in place.
How did you discover additional niches?
Toesty Sheets are well-suited for those who dislike making the bed for themselves or their family, those who are bedridden, or those with mobility limitations that make it challenging to lift a mattress and tuck sheets in place.
When did you launch the business?
Did you utilize any local business resources?
How did you start manufacturing the product?
Originally, I wanted the manufacturing to be done in the United States, but I ended up choosing a fantastic company in India. They grow all their cotton there and they do beautiful work. They’ve been helpful in walking me through the manufacturing process and answering all my questions.
What other challenges have you encountered?
I’ve brought Toesty Sheets to farmer’s markets and some bigger shows and spent time listening to my audience, so I’ve gotten to know my demographic. It’s been a long learning process but now the business is slowly growing.
Any lessons or advice for others?
The other thing about entrepreneurship is, you have your ups and downs. There are days you want to give up and then you have highs like this, where someone asks to interview you. Or you get a sale or a customer writes some positive feedback. Those highs give you that push for the next thing.
I have a goal I’d like to reach in mind. I also set a timestamp of five years to see where this business goes. If it doesn’t succeed like I want it to, then at least I know I tried. Because the worst thing I could do is not create the product and then see it somewhere else later or say, “What if?” I’m not a “what if?” person. I’m someone who’s going to try.
I’ve made plenty of mistakes but part of business is learning from them—and knowing that if this doesn’t work, I’ll come up with something else. The key is learning these skills and lessons to keep the business growing.