Toesty Sheets Receives New Grants To Help Launch New Sizes

Toesty Sheets Receives New Grants To Help Launch New Sizes

by | Aug 7, 2023 | entrepreneur, grants, Top Sheet

Toesty Sheets is Getting Ready to Launch With New Inventory–and You All Made It Possible!

After five long years of hard work and research, Toesty Sheets is officially ready to take its next step forward with a brand-new inventory! An upcoming launch with new sizes and colors is just around the corner.

Let’s dive in and explore what has made this exciting new launch possible!

Early Designs and Funding

The early years of running a business are always confusing, especially when you throw a global pandemic into the mix. When I first launched Toesty Sheets, I knew that it would take time and a lot of hard work—and I was right!

To bring Toesty Sheets to life, I bootstrapped the initial $50,000 on the first run to sell the first 1,000 units, and I took every cent that I made and put it back into the fund to support the next run. To this day, I haven’t taken a dime of the money earned from Toesty Sheets, and I am glad!

As the proud owner of this startup, I have given Toesty Sheets my all. From designing and redesigning to make the perfect sheet to putting in what feels like about a million hours of work to bring it to life while learning from my mistakes–knowing our sheets can change lives has kept me striving to support this business.

Now, we are ready to bring a whole new line of incredible sheets to keep you cozy in your beds. Toesty Sheets began as a dream, and we are once again ready to help you enjoy a great night’s rest and plenty of good dreams too!

A New Toesty Sheets Inventory is Coming—Here’s What You Can Expect

After countless hours of work to make the perfect designs for Toesty Sheets, we are officially ready to launch with a whole new set of exciting options. We are including four new sizes and two new color options in this next round.

For sizes, we are expanding our line to include Split King for those over 50, Queen RV Short for the RV community, XL Twin for college students, and CA King for those who just want a little something special.

Our designs will also be available in two new colors—blue and grey!

What Makes Our New Inventory Possible?

Our inventory is coming to life thanks to a series of funding opportunities that we are so thankful for. First, you all helped us prepare for this launch by helping Toesty Sheets to raise $10,000 on Kickstarter, and we could not be more grateful.

Next, we received a grant for $20,000 from SeCter to support our new inventory, bringing us to a total of $30,000 to support this new line—but it didn’t stop there.

This week, we learned that Toesty Sheets has also been selected to receive another $10,000 grant to support us even more!

Prepare to Keep Your Toes Toesty!

Words cannot describe how incredible it feels to see so much funding coming in after working so hard to launch Toesty Sheets with my own investments. It is truly amazing to see the love and support our sheets are bringing, and I can’t wait to see where this startup goes next.

One thing is for sure—we will be keeping your toes free, comfortable, and Toesty.

Thank you to everyone for the love and support you have shown our growing brand. We are so grateful for our friends, family, customers, and mentors. You all have made Toesty Sheets possible, and we can’t wait to share our new lines!

Tucking Into Her Entrepreneurial Journey

Tucking Into Her Entrepreneurial Journey

by | Jan 26, 2023 | entrepreneur, Organic sheets, Time-saving Tips, Top Sheet, Uncategorized

Tucking Into Her Entrepreneurial Journey

Making bed-making easier with no tuck sheets!
Written by: Nan Price, Uncommon Content

Entrepreneur Michele Wytas shares about transitioning her idea into a reality and launching her business, Toesty Sheets, an innovative semi-fitted top sheet that stays in place and doesn’t require any tucking.

“I’ve made plenty of mistakes but part of business is learning from them—and knowing that if this doesn’t work, I’ll come up with something else. The key is learning these skills and lessons to keep the business growing.“

Michele Wytas

Give us a little background. Have you always been entrepreneurial?

This is my second business. I’m also a freelance designer. My background is in digital design and animation, so the things I’ve created get shown and then kind of disappear. I always thought I’d like to design something more tangible.

How did you come up with the concept for Toesty Sheets?

The idea came to me one weekend when I was staying in my summer home. I accidentally brought two fitted sheets—and I like having a top sheet. I ended up hooking the bottom of the fitted sheet and pulling it up like a top sheet. My makeshift top sheet stayed put all night.

At the time, my kids were younger and they would typically lose their top sheets every night, even after I’d tucked them in. After that night in the summer home, I thought it would be great to create a top sheet like this that could stay in place.

How did you discover additional niches?

When my father ended up in a convalescent home, I noticed he had a hard time getting comfortable in bed. He couldn’t sit up well and his sheets were constantly getting untucked or tangled. I realized the elderly were another viable market—and it could be a useful product for others too.

Toesty Sheets are well-suited for those who dislike making the bed for themselves or their family, those who are bedridden, or those with mobility limitations that make it challenging to lift a mattress and tuck sheets in place.

When did you launch the business?

I started in 2018. I came up with the sheet design and then I spent two years doing research to make sure the idea was viable, getting a business plan together, securing a patent, making samples and tech packs, and then finding a manufacturer. With my background, I designed everything from the logo to the website.

Did you utilize any local business resources?

I accessed SCORE and the Connecticut Small Business Development Center (CTSBDC). The mentors at the CTSBDC helped me register the business and perform market research to examine trends and ensure my product will be viable. The CTSBDC also connected me wherever they could along the way. They’re a useful resource. Without them I would’ve been lost.

How did you start manufacturing the product?

I had started making the tech packs and samples. I knew I needed to find a manufacturer, which was challenging because I don’t know anything about the manufacturing industry. I’ve never made anything like this before. And it’s risky because you’re sending thousands of dollars to a manufacturer and hoping they make your product the way you intended.

Originally, I wanted the manufacturing to be done in the United States, but I ended up choosing a fantastic company in India. They grow all their cotton there and they do beautiful work. They’ve been helpful in walking me through the manufacturing process and answering all my questions.

What other challenges have you encountered?

When the pandemic hit, manufacturing was halted, so that slowed production. My next challenge has been marketing and getting people to see the product and become familiar with it. It’s not that easy, but once people see the sheets and understand the concept they love it.

I’ve brought Toesty Sheets to farmer’s markets and some bigger shows and spent time listening to my audience, so I’ve gotten to know my demographic. It’s been a long learning process but now the business is slowly growing.

Any lessons or advice for others?

Tom Hanks said, “If it wasn’t hard, everyone would do it.” I agree. It is hard but I know in my heart I’ve created a great product.

The other thing about entrepreneurship is, you have your ups and downs. There are days you want to give up and then you have highs like this, where someone asks to interview you. Or you get a sale or a customer writes some positive feedback. Those highs give you that push for the next thing.

What’s next?

With manufacturing, you’re required to manufacture a certain amount. Because I bootstrapped everything myself, we had to choose one color and one size. Now I’d like to start another run. I’ll probably launch a Kickstarter for that, so we can offer new colors and different sizes.

I have a goal I’d like to reach in mind. I also set a timestamp of five years to see where this business goes. If it doesn’t succeed like I want it to, then at least I know I tried. Because the worst thing I could do is not create the product and then see it somewhere else later or say, “What if?” I’m not a “what if?” person. I’m someone who’s going to try.

I’ve made plenty of mistakes but part of business is learning from them—and knowing that if this doesn’t work, I’ll come up with something else. The key is learning these skills and lessons to keep the business growing.

Keep in Touch, sign up for our latest deals and new products.

Fitted top sheets that help save time and energy while making the bed with ease and style.

Contact: hello@toestysheets.com

TOESTY SHEETS ALL RIGHTS RESERVED @ 2023

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